Top 7 Ways to Make Sure Google Adwords is Making You Money!

Most people don't realize that the more money you spend
for Google Adwords traffic in comparison to the Google
AdWords ads in the positions below and above your ad, the
less amount of traffic that will come to you. 

If you're looking at it by percentages, ask yourself: If
your sales could go up 20%, would that be good if (all
things being equal) your cost per click expense goes up by
30%?  

If this has in fact happened to you, congratulations! 

You have fallen into the Google Adwords CPC spiral.  You
have allowed the Google AdWords algorithms which determines
the cost per click to add to the Google bottom line at your
expense. 

If none of this makes sense, it should at least be clear
that Google is making a fortune and they are only going to
make more and more in the future.  This is the hardest
thing for some Internet Marketers to understand.  Google
does not want a scenario where your sales drop 20 percent
and the cost per click drops 20 percent as well, even
though, if this happens to you,  you will have effectively
brought down your expenses and surprisingly, your profits
will double or maybe even  triple. 

Never forget and always remember that you decide what you
pay Google as well as the quality of traffic that comes
from your Google AdWords campaign. 

Follow the following seven solid pieces of advice and watch
what happens to your campaign.

1. Stay out of the top three positions where the lowest
quality impulse clicks are most abundantly found 

2. Get better traffic by improving your CTR by improving
your ad.

3. Being in position 4-8 can be more lucrative by bringing
in the more educated and serious buyers and keeping that
cost per click down. 

4. Don??t be afraid of running the ad on the second page
for higher qualified traffic. Remember, the game is to hit
the perfect balance between price and position. 

5. The higher the CTR you have, the more traffic you??re
getting and Google Adwords rewards you for a high CTR by
giving you a better position

6. By continually challenging your own ads with simple
split test methodology, you can improve the CTR over time.
Let two ads run and keep slightly changing the one with a
lower CTR in an attempt to beat the leader. This is not
rocket science.  This can also work with keeping two and
trying to beat them with a third ad. 

7. Scan your campaign and pull out the lowest converting
keywords to improve your overall CTR.  Don't throw them
away, just separate them into their own Google Adwords Ad
Groups. 

Keep the following line in your head till it makes sense
without thinking about it... SALES CAN GO DOWN and still
profits can climb higher!

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